15-16 MCC FINAL TEST

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b. credibility
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The audience’s perception of a speaker’s competence, trustworthiness, and dynamism is termed a. character. b. credibility. c. charisma. d. personality.
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c. people of good character
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As a Roman teacher of public speaking, Quintilian felt that effective public speakers should be a. polished and persuasive in a speaking situation. b. charismatic in all aspects of speaking. c. people of good character. d. powerful and commanding.
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d. competence
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When Ramone spoke about the need for regular flu shots and health check-ups, he was so knowledgeable and so informed about his subject that everyone responded quite positively to his speech. What aspect of credibility did Ramone most demonstrate here? a. dynamism b. charisma c. trustworthiness d. competence
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c. dynamism
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The factor in a speaker’s credibility that refers to his or her being perceived as energetic is known as a. competence. b. trustworthiness. c. dynamism. d. charisma.
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a. initial
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The type of credibility established by giving careful thought to your appearance, establishing eye contact, and having your credentials presented to the audience before you speak is known as _____ credibility. a. initial b. derived c. terminal d. deserved
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d. state; prove
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Aristotle said that in persuasion, first you ______ your case and second you ______ your case. a. allude to; display b. restate; refute c. explain; plead d. state; prove
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c. inductive reasoning
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What is the term for reasoning that uses specific instances or examples to reach a general, probable conclusion? a. probability b. validity c. inductive reasoning d. mythos
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d. analogy
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The type of reasoning in which one thing, person, or process is compared to another to predict how something will perform or respond is reasoning by a. syllogism. b. deduction. c. induction. d. analogy.
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b. a syllogism
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A three-part argument that consists of a major premise, a minor premise, and a conclusion is known as a. a generalization. b. a syllogism. c. reasoning by sign. d. causal reasoning.
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c. an inference
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What is the term for a conclusion reached based on available evidence or partial information? a. a fact b. an example c. an inference d. an opinion
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d. an either-or fallacy
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Marty’s persuasive speech was about gun control and school violence. He made the statement, “Either we take guns out of the hands of everyone in this country, except the police and military, or we can expect massacres in schools all over this country.” This kind of argument represents a. a bandwagon fallacy. b. an ad hominem fallacy. c. an appeal to misplaced authority. d. an either-or fallacy.
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c. ad hominem
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When a persuasive speaker attacks the person supporting an issue rather than the issue itself, which fallacy is the speaker committing? a. non sequitur b. hasty generalization c. ad hominem d. bandwagon
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c. myth
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An emotional appeal that reaches the audience through shared beliefs based on cultural heritage or faith is the use of a. hope. b. reverence. c. myth. d. pride.
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a. pride
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When a politician says, “It’s time to restore our nation’s legacy as a beacon of freedom for all people,” she is using an emotional appeal based on a. pride. b. hope. c. courage. d. reverence.
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a. demagogue
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A speaker who attempts to gain power or control over others by using impassioned emotional pleas and appealing to listeners’ prejudices is known as a a. demagogue. b. dictator. c. straw man. d. propagandist.
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a. refer to beliefs that many listeners share.
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When attempting to persuade an audience that is neutral, you should a. refer to beliefs that many listeners share. b. ask listeners for an immediate show of support. c. consider making advocacy, rather than understanding, your goal. d. acknowledge the opposing points of view that audience members may hold.
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d. acknowledge the opposing points of view that audience members may hold.
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When attempting to persuade an audience that is unreceptive, you should a. announce immediately that you plan to change their minds. b. begin your speech by noting areas of disagreement before you discuss areas of agreement. c. consider making advocacy, rather than understanding, your goal. d. acknowledge the opposing points of view that audience members may hold.
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a. problem-solution strategy
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What organizational strategy is suggested when you are speaking to an apathetic audience or when listeners are not aware that an issue exists? a. problem-solution strategy b. refutation strategy c. cause and effect strategy d. the motivated sequence
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b. refutation strategy
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Lonnie plans to speak to a group of real-estate developers to advocate for a new zoning ordinance that would reduce building permits granted in her community. She knows her listeners will undoubtedly have concerns about how the ordinance will affect their ability to build homes and make money, so she decides to organize her presentation by discussing these two obvious concerns and disproving them. Which persuasive organizational strategy is Lonnie using? a. problem-solution strategy b. refutation strategy c. cause and effect strategy d. the motivated sequence
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c. attention, need, satisfaction, visualization, and action
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15-20 What are the five steps of the motivated sequence strategy? a. attention, idealization, brainstorming, implementation, and satisfaction b. need, cause, effect, solution, and action c. attention, need, satisfaction, visualization, and action d. need, visualization, implementation, attention, and finalization
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a. symposium
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A ______ is a public discussion during which the members of a group share responsibility by presenting a series of short speeches to an audience. a. symposium b. forum c. panel discussion d. news briefing
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b. forum
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In a ______ presentation, audience members direct questions and comments to a group, and group members respond with short impromptu speeches. a. symposium b. forum c. panel discussion d. news briefing
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c. clarify your purpose
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For every group presentation, it is important to first a. consider possible visual aids. b. practice answering questions. c. clarify your purpose. d. develop a speaking order.
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b. moderator
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When participating in a group presentation, Jose was asked by his group to introduce the topic and group members. He was also asked to keep track of time and ensure that no one either dominates the discussion or speaks too little. Jose was serving as a a. panelist. b. moderator. c. presenter. d. nominee.
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d. planning to counter objections and problems
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In a public-relations presentation, the speaker should anticipate and prepare for criticism by a. vigorously defending the organization. b. ignoring any objections and remaining positive. c. explaining the organization’s plan in more detail. d. planning to counter objections and problems.
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d. kairos
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What Greek term is used to describe the occasion for a speech? a. pathos b. ethos c. mythos d. kairos
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a. epideictic
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A speech delivered on a special occasion for celebration, thanksgiving, praise, or mourning is known as a ceremonial speech or a(n) ______ speech. a. epideictic b. emotional c. symposium d. personal
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a. speech of introduction
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A short speech where your goals are to raise interest in a speaker and build their credibility is a. a speech of introduction. b. a toast. c. a commemorative address. d. an award presentation.
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c. She should introduce the topic and the speaker, briefly and accurately.
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Martina is concerned about the introductory speech she has to give for the guest speaker at her banquet. According to your text, what should Martina keep in mind? a. She should be sure to fully outline the guest speaker’s speech for him or her. b. She should mention why she was chosen for this honor. c. She should introduce the topic and the speaker, briefly and accurately. d. She should tell as much about the speaker’s credentials as she can find.
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d. the nominee’s qualifications for this award or office
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When you make a speech placing someone’s name in nomination for an office or award, what must you be sure to mention? a. the history of the award or office b. past winners or officeholders who are in the audience c. funny stories that might be associated with the nominee d. the nominee’s qualifications for this award or office
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b. You should thank those giving you the award and comment on its significance to you.
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What should the speaker keep in mind when giving an acceptance speech? a. You should use an impromptu delivery so your remarks don’t sound canned. b. You should thank those giving you the award and comment on its significance to you. c. You should be emotional, sincere, and take as long as you wish. d. You should write out your whole speech, word-for-word on note cards, so you can use them to read from.
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c. a keynote adress
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The special-occasion speech which sets the theme and tone, and is given at or near the beginning of a meeting or a conference, is referred to as a a. speech of introduction. b. tribute. c. keynote address. d. report.
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a. eulogy
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A speech paying tribute to someone’s accomplishments that is delivered when someone has died is known as a a. eulogy. b. keynote address. c. speech of dedication. d. commemorative address.
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a. An after-dinner speech
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______ is a humorous presentation, usually delivered in conjunction with a mealtime meeting or banquet. a. An after-dinner speech b. A public-relations speech c. A speech of introduction d. A commemorative address
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b. a spoonerism
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A phrase in which the initial sounds of words are switched is known as a. a pun. b. a spoonerism. c. a malapropism. d. hyperbole.
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c. a malpropism
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The mistaken use of a word that sounds much like the intended word, such as “infatuation” for “inflation,” is a. verbal irony. b. a spoonerism. c. a malapropism. d. understatement.
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d. hyperbole
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“I’ve told you a million times” is an example of a. verbal irony. b. a spoonerism. c. a malapropism. d. hyperbole.
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d. understatement
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Patrick scored three goals in the toughest soccer match of the season, including the tiebreaker for the win. At home, when his roommate asked how Patrick had played, he responded, “I did all right.” This is an example of a. verbal irony. b. a spoonerism. c. a malapropism. d. understatement.
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a. verbal irony
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While walking to work, a bus drove by Katrina, splashing water all over her clothes and bag. Soaked, she muttered, “Lucky me!” Katrina is using a. verbal irony. b. a spoonerism. c. a malapropism. d. understatement.
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a. pun
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When giving a speech about recycling, Dolores said, “I took a beer bottle to the recycling center, but they wouldn’t take it. They said, ‘This is the pint of no return.'” What humorous verbal strategy did Dolores employ? a. pun b. spoonerism c. malapropism d. hyperbole

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