10 Steps in the Marketing Research Process

1.
Establish the need for Marketing Research
2.
Define the Problem
3.
Establish Research Objectives
4.
Determine Research Design
5.
Identify Information Types and Sources
6.
Determine Methods of Accessing Data
7.
Design Data Collection Forms
8.
Determine the Sample Plan and Size
9.
Collect Data
10.
Analyze Data
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